"At Bullish, we believe in the evolving landscape of brand measurement. The renewed interest in quantifying brand impact is paramount, especially in a dynamic DTC environment.” As Brent Vartan, our managing partner, emphasizes, we're moving beyond conventional branding concepts to create a quantifiable Remarkability Index. This interview delves into the challenges and opportunities of effectively defining and measuring a brand, shedding light on how DTC startups are navigating this crucial shift. Explore the full interview from Modern Retail to gain insights into the changing dynamics of brand measurement in the digital age.