The Post is an idea from former NFL quarterback, Christian Ponder. After his playing career was over, he needed guidance and support on what was next. He knew there was a need for this kind of space, but didn’t know the path to it.

We identified a large group of those in need — multifaceted multi-hyphenates looking to further their lives beyond sport. We shaped the proposition to meet the needs of this cohort.

We developed a name, visual identity system, services, and cohort-based programming that benefited from team-like qualities, and designed it all to start a journey of self discovery.