We use culture-centric sourcing and diligence to invest in disruptive consumer businesses.
We use forward-thinking research and strategy to deliver real-world action.
We use system-centric branding and advertising to deliver innovation that scales.
We invest in early-stage (Pre-Seed to Series A) companies. And have the proven ability to spot groundbreaking ideas before they’re groundbreaking.
We invest anywhere from $500,000 to $3,000,000 in people and companies that we find remarkable.
We are solely focused on the US consumer market. But, our reach extends beyond the oversaturated hubs of NY and SF into every corner of the US.
We’ve built careers on consumer behavior and our investments are focused on the consumer market and B2C propositions.
Money is the least interesting thing we bring to our investments. We have expert marketers, strategists, and creatives delivering outsized value to our portfolio companies.
We investigate companies and products in search of the remarkable and make that the guiding force through every moment of the brand experience.
We have a healthy disdain for convention and look for unique ways to communicate and subvert ideas. We believe in embracing the irrational, that dumb can be smart and a little wrong can be just right.
We future-proof our ideas, building cohesive and flexible brand systems that express a distinct point-of-view designed to grow with the business.