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Brand Fund III

Brand Fund III Overview

Bullish Brand Fund III builds on our firms preceding funds, supporting US-based, consumer (B2C) disruptors at the pre-seed, seed, and Series A stages. With over 10 years investing in early-stage brands, our hands-on method not only injects capital but also works with teams to help them craft efficient and effective marketing strategies and tactics that balance the need for near-term sales with longer-term brand value.

Previous funds have shown robust performance with investments in 50 companies across 3 vehicles. Our strength lies in our size: investing early, maintaining reserves to follow on with our top performers and maximizing returns through exit optionality (Acquisition, IPO or Secondaries).

Fund Criteria

Pre-Seed/Seed Stage

Diligence >2,000 consumer-focused, digitally-native products and services annually

Consumer Sector Focus

Proactive analysis of 100+ consumer categories prone to industry stagnation and disruption

Investment Size

$1-$3M Initial Check; $2-$5M Core Follow-On

Successful Exits

3 IPOs; 5 Acquisitions to Strategics

Value Add

Our in-house marketing team helps companies scale and penetrate respective markets.

Strategy

Comprehensive marketing strategies, custom research, brand positioning, and go-to-market planning

Execution

Launch marketing campaigns, digital initiatives, brand identities, and packaging and improved media metrics

Fund III Summary

The Fund		Bullish Brand Fund III, L.P.
Managers		Michael Duda, Brent Vartan, & Thomas Balderston
Total Capital Commitments		$100M of LP commitments (GP to commit at least $2M)
Minimum Commitment		Waived for limited time
Distributions		i) To LP until return of investment Capital then ii) 80% LP & 20% GP
Fees & Expenses		2.0% with annual reduction after investment period, not below 1.5%
Investment Period		5 years
Term		10 years with 1-year extension rights until liquidation
Fund Operations		Lowenstein Sandler (Legal), Carta (Fund Admin), Withum (Audit / Tax)