Hoop Tea is a hard tea brand that was started by two friends on the boardwalk of Ocean City, Maryland. It had become a north eastern favorite. ABi took notice and acquired the company - they came to us to help them fortify it to do battle with one of the most dominant brands on the shelf: Twisted Tea.

The founders quit their jobs for a better quality of life on the boardwalk and Hoop Tea was just the manifestation of that.

We tucked into the 70s vibe of Ocean City and turned that feeling into a Visual Identity System that was anchored by a signature element.

Fastest growing hard tea brand on the market.