Bullish Drops GNC to Invest $250k in Care/of

July 13, 2017

Bullish recently made a transformative decision, cutting ties with GNC, a prominent health and nutrition brand, in favor of directing our investments towards Care/of, an innovative subscription-based vitamin supplement startup. This strategic move has captured attention, particularly in light of the recent controversy surrounding GNC's rejected Super Bowl ad, which we want to emphasize was not the motivation behind our decision. As Mike Duda, Bullish's managing partner, aptly puts it, "It's a bet on the future versus an opportunity in the present."

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