Hally launches first-ever beauty based NIL collab

February 21, 2023

Bullish portfolio company Hally has recruited 100 student athletes at Baylor University as brand advisors. This unique partnership marks the first time a beauty brand has officially collaborated with a university, made possible by the recent Name, Image, License (NIL) rules change allowing student athletes to engage in brand endorsements. Hally plans to expand this strategy with several more college sports partnerships over the next year.

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