How Bubble built an avid fan base on TikTok

July 24, 2023
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Bubble, a skincare brand focused on Gen Z, has amassed over 1.1 million TikTok followers in just five months. The company's videos, which range from educational content to silly social media trends, have garnered millions of views, and that social media success has driven real growth for the company. Bubble has seen a 1,000% YoY increase in online sales and an 800% increase in in-store sales. According to Founder Shai Eisenman, “We constantly adapt and post content and speak to our audience as if it’s a conversation. And that’s, I think, something that’s very unique in terms of just our growth and in terms of our community, because they love being heard.”

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