Mike Duda talks OTC meds with Modern Retail

March 27, 2023

"In the world of venture-backed startups, over-the-counter (OTC) medicine is undergoing a fresh branding makeover," says Mike Duda, Managing Partner at Bullish. As seen in categories like beauty and personal care, direct-to-consumer brands are now revitalizing OTC medicine, focusing on clean-label, sustainable packaging. Discover how these new players are challenging traditional brands, and why VC-backed investments are pouring into this often overlooked sector by reading the full Modern Retail interview below.

Sign up for the latest consumer insights and news

Most Dangerous Agency in America