Nike "Discover Your Air" campaign on AdAge

October 3, 2018
NIKE-01-DiscoverNike Discover

Bullish created a campaign for Nike and Foot Locker, delving into '90s nostalgia to promote the new Nike Air Origins and Nike Air Frequency packs. The campaign pays homage to '90s hip-hop culture, featuring rapper Fat Joe driving New Yorkers in his "Mo Flow Cab" to Foot Locker for the latest Air Frequency sneakers, with humorous attempts at rapping along to classics from Naughty by Nature and Gang Starr. The campaign also includes pop-up events and influencer contribution, creating a memorable summer experience for sneaker enthusiasts, bridging nostalgia and modern style. 

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