The Bu featured on The Dieline

June 29, 2022

Bullish created a minimalist packaging design for The Bu, a kombucha brand founded by biochemist surfer Gary Hawes in 2011. Unlike the maximalist labels commonly seen on kombucha bottles, The Bu's aluminum cans feature a clean and straightforward label at the bottom, reflecting the beverage's clean and healthy ethos. The brand, rooted in science, is also launching the Experiments program to explore high-functioning functional beverages that offer feel-good benefits while maintaining great taste.

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