The Dwyer Group (what we would rename to Neighborly) was one of the world’s largest franchisors of home services brands and they were leading the way in plumbing, HVAC and electrical. But, a shockingly small number of the customers used more than one Dwyer Group brand. They needed to find a way to unlock that growth and they needed to do it in the face of digital disruptors like HomeAdvisor who were looking to commoditize brand down to reviews and ratings.

The Dwyer Group ran on a code of values that all of the franchisees ran on too. That came to life for the consumer in a method of service that all of the brands shared but no one really knew about.

We developed what was first a CRM brand, then a brief for visual identity system evolutions of the portfolio, then a transformation pilot in a local market, then a new UX/UI for the site and then the new name / brand for the company.

Neighborly tripled in size over the 5 years we worked together to became the world’s largest franchisor of home services and sold to KKR.