AdAge spotlights TaylorMade's journey to DTC

May 1, 2023

TaylorMade-owned Adams Golf is making a bold move by shifting to a 100% direct-to-consumer (DTC) sales model. With our "Built for Play" campaign, we target golf enthusiasts, offering them a risk-free 60-day trial period to try out the clubs. The campaign emphasizes the convenience of online club purchases, particularly appealing to those who prefer to avoid the traditional in-store fitting process. This shift comes as more people took up golf during the pandemic, setting a new record for course play in 2022, and Adams aims to tap into this growing market by providing affordable, DTC options for golfers.

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