Honeylove’s commitment to comfortable and inclusive shapewear has earned our portfolio company a well-deserved spot on The Information's 50 Most Promising Startups 2023 in the commerce category. The brand is described as an evolution of Spanx, which was valued at $1.2 billion in 2021. Honeylove was the only B2C company to make the tech publication’s rankings.
Honeylove was founded in 2018 by Betsie Larkin, an EDM vocalist who struggled to find effective shapewear to wear on stage. The company has earned a reputation for its product superiority - shapewear that doesn’t ride up (or slip down) and is comfortable for bodies of all shapes and sizes.
Check out all the honorees here.