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Founded in 2010 by Katia Beauchamp and Hayley Barna, Birchbox redefined the way people shop for beauty and grooming by pairing a monthly delivery of personalized samples with original content and a robust e-commerce shop. They partners with the best brands in the industry, from mainstream favorites to niche up-and-comers. Using a proprietary algorithm they send the right products to the right people, based on their profiles and preferences. Plus, they offer tips, tutorials, reviews and a generous loyalty program to give customers the confidence to buy their new favorites in the Birchbox Shop.

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