easy-peasy
easy-peasy is a whimsical children’s clothing brand designed for easy dressing without compromising on style. When the brand decided to shift its focus from retail to online sales, the CMO of parent company Garan Incorporated, a subsidiary of Berkshire Hathaway, came to us with the desire to deepen easy-peasy's direct-to-consumer platform and differentiate the brand in the market through a new Spring/Summer 2025 campaign.
We showed how the clothes signify a kid-first set of values. With the campaign, we built a distinct around easy-peasy online and, with strategy and design, help it speak directly to its audience.
We showed how the clothes signify a kid-first set of values. With the campaign, we built a distinct around easy-peasy online and, with strategy and design, help it speak directly to its audience.
Through the delivery of a lifestyle and product campaign, with video, photography, social, site copy, and more, Bullish helped give fresh energy and direction to easy-peasy's DTC marketing.
Through the delivery of a lifestyle and product campaign, with video, photography, social, site copy, and more, Bullish helped give fresh energy and direction to easy-peasy's DTC marketing.
“I know I can count on Bullish to be strategic, creative and committed.”
Garan Inc. CMO
Something really distinctive and remarkable about easy-peasy is its namesake. We capitalized on that across the campaign to show how the brand makes getting dressed ‘easy peasy’ for families.
Something really distinctive and remarkable about easy-peasy is its namesake. We capitalized on that across the campaign to show how the brand makes getting dressed ‘easy peasy’ for families.
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