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True Food Kitchen (TFK) is a restaurant rooted in nutritional science that ensures its menu works to increase the longevity of people and the planet. Bullish was introduced to TFK through HumanCo, one of our investments. In 2022, we participated in a SPV for the business and created a carve out for our own investors.


Introducing True Crisp'd

Since investing, Bullish's Agency has been "on call" should TFK need help with research, strategy, design or advertising. In late 2023, TFK asked for support bringing new air-fried chicken to market.

We worked with TFK to create the craveworthy sub-brand True Crisp'd for test markets. We developed the name, wordmark and visual identity system that would entice customers to try it for themselves.

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