GK9

GK9 is a technology-first company that specializes in threat detection. A private equity firm we know well put our team in touch with GK9 to help accelerate the company from the very good business they are to the great business they could be by helping develop a deeper understanding of their core customer at an emotional and psychographic level. In Spring 2024, Bullish came in to create a brand strategy for GK9 and then stayed on to execute on our recommendations, including a robust new visual identity system that would suit their expanding scope and suite of services.

GK9
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Through more than 40 hours of field research, including ride-alongs and interviews, we uncovered the insight that Smart Homes degrade over time, and homeowners want the magic without the management.

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We developed a visual identity system and a reimagined color palette, creating a more premium, resonant expression that technicians feel proud to wear and homeowners love to welcome into their homes.

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“Bullish understands our vision more than anyone else.”

Eric Hare, GK9 CEO

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Our “Don’t sweat the tech” campaign is a first-of-its-kind, DTC test in an industry driven by trade partnerships and long sales cycles. It helped reframe value around service rather than installation.

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