GK9

GK9 is a technology-first company that specializes in threat detection, but it was being lumped in with standard K9 security companies. A private equity firm we know well put our team in touch with GK9 to help accelerate the business by helping develop a deeper understanding of their core customer at an emotional and psychographic level. In Spring 2024, Bullish came in to create a brand strategy for GK9 and stayed on to execute on our recommendations, including a robust new visual identity system that would suit their expanding scope and services and give GK9 the credit it deserves.