FlowFi had a strong proposition — a platform that goes beyond bookkeeping to unlock financial insights and actionable data-driven strategies to accelerate growth — but the brand was stuck in the SAS sea-of-same.

We needed to showcase their philosophy in a way that felt fresh while maintaining a feeling of expertise — bold but still accountable. So we focused less on what FlowFi does and more on what FlowFi allows you to do.

We built them a foundational, extendable, future-facing system with a dynamic logo and elements that flip the expectation of an accounting platform on its head.