Function of Beauty is a personalized haircare company, offering a unique approach to beauty regimens. Founded on the principle that individual hair needs are diverse, the company crafts customized shampoos, conditioners, and treatments for each customer. It starts with a quiz— for hair or skin. Users submit information about their hair/skin, their goals, and their personal preferences - and receive their custom formulas right to their door. Function of Beauty also provides clean, high-quality, personalizable haircare products on retail shelves nationwide.