We seek founders in fierce pursuit of shaking up consumer markets.

Approach

Capital

We use culture-centric sourcing and diligence to invest in disruptive consumer businesses. 

Consulting

We use forward-thinking research and strategy to deliver real-world action.

Creative

We use system-centric branding and advertising to deliver innovation that scales.

Stage

We invest in early-stage (Pre-Seed to Series A) companies. And have the proven ability to spot groundbreaking ideas before they’re groundbreaking. 

Investment

We invest anywhere from $500,000 to $3,000,000 in people and companies that we find remarkable.

Geography

We are solely focused on the US consumer market. But, our reach extends beyond the oversaturated hubs of NY and SF into every corner of the US.

Industry

We’ve built careers on consumer behavior and our investments are focused on the consumer market and B2C propositions.

Advantage

Money is the least interesting thing we bring to our investments. We have expert marketers, strategists, and creatives delivering outsized value to our portfolio companies.

Find the good

We investigate companies and products in search of the remarkable and make that the guiding force through every moment of the brand experience.

Turn it to 11

We have a healthy disdain for convention and look for unique ways to communicate and subvert ideas. We believe in embracing the irrational, that dumb can be smart and a little wrong can be just right.

Make it last

We future-proof our ideas, building cohesive and flexible brand systems that express a distinct point-of-view designed to grow with the business.

Services

Advertising

Brand Architecture

Brand Strategy

Communications Planning

Competitive Analysis

Creative
Development

Consumer Decision Journeys

Consumer Segmentation

Custom Content

Custom Research

Deal Diligence

Demand-Side
Talent Placement

Digital & Social Creative

DTC Initiatives

Experiential

Growth Capital

Marketing Operating Partner

Marketplace & Opportunity Sizing

Naming

Packaging

Persona Development

Service Design

UX & UI

Visual Identity

Engagements

Anheuser-Busch

August

Bandit

BloxSnacks

Bose

Bubble

Cake

Casper

Captain Experiences

Clare

Daisy

Dirty Labs

Exponent

Function of Beauty

Gainbridge

GNC

GoDaddy

Goodhood

Hally

Harry’s

Honeylove

Horizon Hobby

Hu

HumanCo

KiwiCo

Light Phone

Neighborly

Nike

Nom Nom

OMORPHO

OURS

Peloton

Pepsi

Primary

RADD Foods

Revtown

Sunday

TaylorMade

Thousand

True Food Kitchen

Walmart

Warby Parker

Winx Health

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