Coconut Bliss was ready to expand into the milk-based ice cream market with an ultra-premium product, but needed to find a way to bridge the gap with their current customers and avoid confusion.
While sustainability was now becoming top-of-mind for most brands, Coconut Bliss had been focused on it since 2005, so we leaned into their heritage of doing things the right way to find bliss.
Our new name pushed beyond coconut, embracing their full ethos of spreading bliss. We developed a brand system that created clarity on-shelf while telling their story through an earth-centric brand world.
The brand architecture uses different colors to signal plant-based and dairy while maintaining flavor stories across all products.
“Cosmic Bliss's new identity is immaculately seamless.”