Being exceptional at installation wasn’t enough to differentiate or scale the business – Daisy had to create a brand that could capitalize across more of the customer journey in order to grow recurring revenue. 

Through more than 40 hours of field research, including ride-alongs and homeowner interviews, we learned that even though every smart home will degrade over time, homeowners want the magic without the management. That insight revealed the true opportunity: repositioning Daisy as a long-term home service partner as systems evolve and household needs change.