Zip Dips is a gut-healthy, probiotic dip brand bringing the benefits of fermented foods to everyday snacking without feeling medicinal or crunchy. Based in Brooklyn, the founder came to Bullish to develop a distinctive brand identity and launch with a compelling platform that creates early advocacy.
We developed the brand identity and packaging as a part of our $25k for 2025 program, where an ambitious early-stage consumer brand is awarded access Bullish’s design services. Following that, Zip Dips called us back to execute on a key creative opportunity - the brand website.




The website takes inspiration from the way fermentation is alive, shifting, and breathing to turn shelf curiosity into brand belief.

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