We built a visual identity system as unique as the product itself. From the inverted wordmark to bold color blocking, every choice subverted expectations and norms to show how the brand is redefining skincare. The website's user experience was rebuilt for efficiency and conversion, lowering CAC and speeding up purchase in a cluttered category.

Offline, the go-to-market strategy prioritized estheticians as advocates who can convert in-person. This led to the opening of a flagship retail space connected to Skin at Peace's manufacturing facility, to meet customers where trust and trial meet.