The campaign launched in Northern California, where advertising is a sea of sameness. Out-of-home messaging was tailored to precise media placement locations – from private jet terminals, to luxury retail like the Stanford Shopping Centre, to bus shelters near Open AI’s headquarters, to urban panels near private schools, and roadside billboards along San Francisco’s most major trafficways.

Digital executions were optimized for algorithms and retargeting – from YouTube, to programmatic display, to Architectural Digest, to Pinterest, and Meta.

Since Bullish’s partnership began, Daisy has achieved 329% growth, transitioning from a transactional installation model to a premium, recurring-revenue service business. The transformation positions the company to evolve from a 2x to a 15x EBITDA opportunity and establishes a scalable foundation for long-term category leadership.

Daisy’s brand now reflects its ambition to become the technology steward for the future-forward home — turning complexity into confidence and laying the groundwork for sustained growth.