The Post is an idea from former NFL quarterback, Christian Ponder. After his playing career was over, he needed guidance and support on what was next. He knew there was a need for this kind of space, but didn’t know the path to it.
We identified a large group of those in need — multifaceted multi-hyphenates looking to further their lives beyond sport. We shaped the proposition to meet the needs of this cohort.
We developed a name, visual identity system, services, and cohort-based programming that benefited from team-like qualities, and designed it all to start a journey of self discovery.
We blended sophistication, athletics and exploration to build an elevated brand language that would also feel familiar and welcoming to athletes.
The circle motif that exists throughout the brand represents a space for discovery — a space where you truly belong.