Wove was building a unique, collaborative engagement ring experience that broke from the rigidity of traditional luxury, and the generic offering of DTC brands.
The experience was built to subvert tradition around engagement rings, focusing on co-creation with one’s partner throughout the experience. With this fresh perspective, we saw an opportunity to also redefine modern luxury.
We crafted a brand that bucked trends and out-classed their contemporaries while pushing Shopify to its limits with a bespoke experience designed to set a new collaborative standard for luxury.
We designed the entire experience around couples with imagery featuring connection points and signaling the unique experience.
We put a lens on process and making to showcase the beauty of seeing one’s vision expertly crafted into reality.